Highlighted Articles

At its tenth anniversary, Fashion Asia Hong Kong expanded 10 Asian Designers To Watch across runway, showroom and public exhibition, while the Fashion Challenges Forum tackled the pressures reshaping the industry. Together, the programmes offered a clearer view of the ecosystem being built around Asia’s emerging design talent.

WEEKLY BRIEF

1
Dior will present its Cruise 2028 collection in Shanghai on May 14, 2027, under creative director Jonathan Anderson.
2
Hermès reopened its expanded Chengdu Taikoo Li boutique, bringing all 16 métiers together in a larger two-level space.
3
Shanghai Fashion Week’s SS27 calendar will run October 8–16, connecting Chinese designers with an expanding network of shows and trade platforms.
4
Li-Ning opened its first global Loong flagship in Shanghai, giving its premium Gold Label line a dedicated showcase.
5
On targets at least CHF 5.6 billion in 2029 sales as it makes premium positioning central to its next growth phase.
6
KAYALI will enter China on October 15 through more than 300 Sephora stores and the retailer’s digital channels.
7
Chinese beauty brand Flower Knows is expanding offline in the U.S. through a limited-time rollout across 450 Ulta Beauty stores.
8
Chicmax and PharmaResearch signed a strategic partnership to expand and localize Rejuran Cosmetics for the Chinese market.
9
The Beast brought an on-site personalized perfume laboratory to Shanghai through its traveling Beast Express fragrance activation.
10
Qingpu Bailian Outlets opened its second phase, expanding the Shanghai complex to more than 500 brands.

Neo-Luxury Economy

Yici is redefining contemporary Chinese luxury through tactility, emotional resonance, and ceramic design—building objects meant not just to be seen, but lived with.
Duanmu, a Chinese luxury brand rooted in craftsmanship and cultural vision, redefines luxury with sacrifice, slow growth, design innovation, and cultural depth.
Brands should reexamine aging as a process through a cultural lens.

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China’s jingzhi economy

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Jingzhi Brand

Founded after Joshua Mihan and Julia Brown returned from London to Melbourne, Mihan Aromatics began as a love letter to Australia. Through genderless parfums rooted in memory, family legacy, and emotional storytelling, the brand is bringing its poetic fragrance language to China’s evolving niche scent community.

Jingzhi Voice

At Esxence 2026, China’s fragrance industry gained visibility not only as a growth market, but as a group of key stakeholders entering the global conversation. From buyers studying trends to creators presenting new olfactory languages, Chinese perfumery is beginning to shape how the artistic fragrance world understands China.

Market Briefing

September 21–27, 2026 Global luxury and fragrance brands continued to invest in China through destination shows, upgraded stores and large-scale market entries, while Chinese brands pushed premiumization at home and tested more ambitious routes abroad. China’s premium consumer market offered few signs of standing still last week. Dior put Shanghai on its global runway calendar, […]

The Visionary

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